New Degree Page Updates to Boost Leads

Newsletter 32 June 24

At FutureLearn, we’re always looking at ways to improve to benefit both our partners and our learners. That’s why we’ve been working hard to make some important technical changes to our degree pages for a smoother experience and to boost leads. 

We’ve seen major growth in our search presence within the degree space and already rank in Google’s top spot for the search term ‘online degree’. However, the opportunity is vast, and this technical optimisation is one of many exciting developments in FutureLearn’s sharp focus on providing the best degree listing service for our partners.

If you want to get your own degrees in front of millions of FutureLearners with our valuable but completely risk-free student recruitment, get in touch with your partnership manager today. 

Our key updates:

• Fewer bugs to fix many of the technical issues we've had.
• Better SEO to make it easier for learners to find your degrees online.

What we’ve already done:

• More degrees in more places: We can now list one degree under multiple subjects, making it easier for learners to find their ideal degree
• Cleaner subject pages: We’re helping to improve the SEO of degree-specific pages, which in turn will create more leads, by removing degrees from subject pages
• Improved navigation: Degrees will be removed from partner pages and will now be found on dedicated pages, with a function coming soon to make it easier to filter degrees by a specific organisation.

Coming soon:

• Award filters: We will be adding a function to filter degrees by award type (e.g., Master's, Bachelor's), helping learners find what they need quickly.
• Browse by university: You will soon be able to browse degrees by university, making it simple to see all degrees offered by our partners.

These updates will make your search smoother and help more learners find their ideal degrees.