Affiliate Marketing for Student Recruitment

Affiliate marketing at FutureLearn is a strategic initiative designed to expand our reach and enhance our educational offerings through partnerships with higher education institutions (HEIs). By using performance-based models like Cost Per Enrolment (CPE) and revenue share agreements, we ensure mutual success while minimising financial risk for our partners.

Our robust support services, detailed analytics, and strong SEO positioning set us apart in the market. This approach enables HEIs to leverage FutureLearn's extensive platform, which attracts millions of global learners. Partners benefit from seamless integration with our technology and marketing expertise, leading to higher enrolment rates and better engagement with prospective students.

How does it work?

What is our competitive advantage?

Seamless CRM integration: Integrate with leading CRM systems for streamlined data flow and management.

Bespoke lead qualification capabilities:

• Deduplication
• Fraud verification
• Phone verification
• Email verification
• Geo verification

Instant lead logistics: Efficiently manage and distribute leads to ensure prompt follow-up and conversion.

Comprehensive user journey tracking: Track user interactions from site visits to clicks, leads, applications, and enrolments.

Transparent marketing insights: Gain clear visibility into the effectiveness of marketing efforts and ROI.

Global campaign tracking: Monitor campaigns across 240+ countries and territories.

Explore Our Current Degrees Portfolio

Business and Management Affiliate degrees portfolio

Healthcare Affiliate degrees portfolio

Psychology Affiliate degrees portfolio

STEM Affiliate degrees portfolio