How FutureLearn can support your marketing

Alongside your own marketing activity, FutureLearn can help amplify your courses through our owned channels and marketing campaigns. While we can't guarantee coverage for every request, we work closely with the partnerships team to identify opportunities that align with our marketing priorities, audiences interests and content calendars.

Standard course promotion

Every course on the platform benefits from: 

• inclusion on relevant high-traffic FutureLearn landing pages such as topic and subject listings pages;
• paid retargeting campaigns serving dynamic ads promoting individual courses to users that have landed on course description pages;
• CRM journeys, including personalised course recommendations, themed newsletters, and automated engagement emails (such as upsells and expiration notices) to encourage completion and purchases;
• organic SEO activity including writing optimised course description pages to improve visibility and conversion. 

B2C marketing campaigns

Throughout the year, we run integrated B2C marketing campaigns to promote courses and partner content across our owned channels.

Campaign opportunities may include:

• Organic social media
• Email marketing
• Onsite merchandising
• Blog content
• Seasonal and awareness campaigns
• Course launches and partner-led initiatives

If you have a course launch, campaign or promotional opportunity you'd like FutureLearn to consider supporting, please speak to your Partnership Manager. They will work with our marketing team to assess opportunities and coordinate activity where appropriate.

Expert Contributors

We regularly showcase educators and subject matter experts through blogs, social media, email campaigns and other marketing activity to share insights, highlight expertise and inspire learners.

Complete our Expert Contributor form and we'll be in touch when relevant opportunities arise.

PR

We regularly publish press releases about new partnerships, features, awards, in-house data points and important events. If you’re writing a press release to announce a new partnership or the launch of new courses/certifications/degrees, we can provide a quote and also publish your press release on the press section on our website.