Marketing & PR

Marketing 101 - PR

• How does FutureLearn work with partners on bigger PR campaigns

FutureLearn Marketing Playbooks

• Marketing Playbooks
• FutureLearn Brand Direction and Guidelines

How FutureLearn promotes short courses

• How does FutureLearn announce that a new Partner has joined?
• How does FutureLearn market short courses?

How FutureLearn promotes degrees

• How does FutureLearn market Degrees and what can I do to help?
• What other marketing activities do FutureLearn do to promote Degrees?

How can partners promote their courses

• How can I successfully market my course?
• Student influencers
• Can I use learner testimonials?
• When should I market my course? (Course marketing timeline)
• How do I use FutureLearn's tracking link tool?
• What are FutureLearn's marketing design guidelines?

Marketing 101 - Search Engine Optimization

• Do you have guidance on SEO link building basics?
• SEO copywriting - what is it and how do we do it?

Marketing 101 - Email

• How can I promote my course through marketing emails?
• How can I write a good blog?

Marketing 101 - Social Media

• How can I post about my course on social media?