We love working closely with our partners on PR campaigns and have done so very successfully in the past.
When we work directly with partners for PR purposes, it is normally because:
- BRAND & PR CAMPAIGNS: It is part of a wider brand-driven campaign that involves several partners and allows us to showcase our network of partners and our partners to be seen as thought leaders in the future of education space - The Future of Learning report was a great example of this. We also can do smaller campaigns just focusing on the PR channel - these are creative PR projects that run throughout the year in order to give us reasons to get in touch with media and increase FutureLearn’s brand awareness on an ongoing basis. Some of these projects require support from partners.
- NEWSWORTHY COURSES: A new course or partnership is newsworthy enough that it is something that both you and we know that the media will be interested in covering. This usually means that it’s a topic currently on the news agenda - a good example of this was the University of Glasgow’s Gender course
- NEWSJACKING: Sometimes things crop up in the media where there is an immediate opportunity for us to ‘newsjack’ - a good example of this was the news coverage around the casting of Jodie Turner-Smith as Anne Boleyn. This gave us the opportunity to offer interviews with Miranda Kauffman around the course of Black Tudors and secure radio coverage as well as coverage in the Metro. It should be noted that these opportunities normally have a very quick turnaround time, sometimes same or next day but that we will work with you so that you are as briefed as possible on the journalist and the opportunity.
If you think you have a spokesperson who is a thought leader who would like to be involved with our wider campaigns, you feel your course is going to hit the Zeitgeist or you see an evolving news story that relates to your course, let your partnership manager know.