FutureLearn Marketing Playbooks

Please find below our suite of Marketing Playbooks, each covering our approach to marketing FutureLearn’s platform and products, as well as best practice and advice on how to promote your courses.

The General Marketing Playbook provides an overarching summary around how we market the FutureLearn marketplace, as well as covering tools and guidance for Short Courses specifically. We then have individual playbooks for the Microcredentials and ExpertTracks products (A Degrees Playbook is in the pipeline), which each contain a suite of downloadable assets for you to use.

These playbooks are your first port of call for any marketing questions before speaking with your Partnership Manager. We also encourage you to share your marketing plans with your Partnership Manager, especially if you are planning a +£50k spend on paid activity. 

FutureLearn Marketing Playbook Playbook on how FL generally promote ALL partners and short-courses across the platform, best practice for partners and downloadable short course assets.	ExpertTracks Partnership Marketing Playbook Playbook on how FL promote ExpertTracks, best practice for partners and downloadable assets.	Microcredentials Partnership Marketing Playbook Playbook on how FL promote Microcredentials, best practice for partners and downloadable assets.
Partner Marketing services A guide to FutureLearn's add-on services to enhance our partners' reach and visibility.	Promoting your ExpertTracks Join members of the FutureLearn marketing team as they take you through their top tips and tricks for marketing your FutureLearn ExpertTrack. This video covers SEO (Search Engine Optimisation) and Social Media.	How to promote your Microcredential In this webinar Vera Gerson, Partnerships Marketing Manager, explains how our partners can best work together with FutureLearn to help drive the greatest number of learners onto their Microcredentials.