If you have designed your FutureLearn course to be a pathway to a specific course or product and you want to gather learners’ contact details (i.e. ‘leads’) to then directly market to, you must use the Lead Generation tool. This is a paid-for service and the only way to collect personal data for marketing purposes.
If you have non-FutureLearn courses that are directly related to your FutureLearn course (e.g. have the same educator; are part of the same project etc), it is acceptable to mention those courses in one closing step (i.e. a step in the final activity) of the FutureLearn course in the context of wrapping up the course and suggesting onward journeys for learners. The step cannot be solely dedicated to advertising external degree programmes or other services and must contain other content such as links to the post-course survey, encouragement to learners to reflect on what they have learned etc. If you wish to dedicate a step to advertising your degree programme, you must make use of the lead generation tool, which is optimised for this purpose.
A useful way to see if these mentions are appropriate is to Google the course topic and partner name; e.g. “UEA + Brands” = MSc Brand Leadership. Any URLs should be prominent URLs on the your own website and can include your homepage. They should not be customised pages designed to collect learner data. These URLs should always have have code to track referrals to the link.
On each course run, you can send one additional marketing email per quarter, in addition to any lead generation emails. A marketing email may mention specific commercial and non-commercial events or products that relate to the FutureLearn course in relation to which it is being sent. It may also promote your other non-FutureLearn courses as outlined above.
Marketing emails can be sent via the ‘Marketing emails’ tab on the run emails page.
Marketing emails are the only emails that can promote your other non-FutureLearn courses and commercial / non-commercial events and products that are directly related.