Course images appear publicly on Course Description Pages (CDP) and images can appear throughout the course content.
It is strongly advised that you provide and upload imagery cropped to the exact dimensions outlined on this page. Imagery on this page is not to scale – unless otherwise stated.
Partner logos and partner images appear within organisation profiles and are set up when new partners join FutureLearn.
1. Course images must be supplied to FutureLearn before being uploaded. They appear on the CDP and must meet our quality and technical standards. Step and activity images you can upload directly to Course Creator during your course build.
2. Simple, bold, striking. Course images help to sell your course. Select yours carefully. Consider a close-up shot. The focus/subject should be positioned centrally. Images within your course should be clear and relevant.
3. Crediting and copyright. Ensure all images have been cleared for use within the course (copyright) and requested credits added.
4. Help learners visually distinguish between steps. Select images which enhance learning in the course and support the text. They can help learners orient themselves when returning to steps. Avoid generic images and dark images. Low-resolution images will not present well on high-definition screens. Poor-quality or badly chosen images reflect badly on the partner’s brand.
5. Insert alt text but avoid text within images. Alt text must be included for all images. See our guidance below. No text or logos are permitted on course images. Step, inline and activity images should avoid text unless it is critical to understanding.
6. Reflect diversity in your course images. Consider gender, race, and age when choosing images. Avoid stereotypes. Images can make learners feel excluded if they are not represented.
1. Provide your own course image to the content team during course build.
- Minimum dimension of 1600 x 1066 px (a ratio of 3:2).
- Most important content in the centre of the image.
- No watermarks, logos (including partner logo), or text.
See our must-haves above.
2. Or our Media Specialists can find an image for you through our licensed stock image accounts such as Getty etc.
- No additional charge to you.
You may wish to re-use that Getty course image for your own marketing activities in relation to your FutureLearn course. Certain types of re-use are permitted, subject to the following terms and conditions. By downloading your Getty course image through FutureLearn you warrant and represent that you are acting directly on behalf of the relevant FutureLearn partner organisation, and you have the legal authority to bind that partner organisation and confirm that by downloading the Getty course image through FutureLearn, you have read, and your organisation gives FutureLearn full legal authority to bind your organisation to, the terms of the Getty Images licence agreement (as updated and amended by Getty Images from time to time). Your organisation further agrees that it will only use the Getty Images content in accordance with the Getty Images licence agreement and will accordingly indemnify, defend and hold harmless FutureLearn in respect of any damages, liabilities and expenses arising in connection with any breach or alleged breach by your organisation of the Getty Images licence agreement.
If you cannot make your image adapt to all crops in this PSD template, you may upload an alternative image for your course. We recommend a width of 1600px, and a height of 500px. This image will also be used on the open steps.
Expert Track Course Images
- A purple filter is automatically applied to the course image on an ExpertTrack CDP to differentiate it from individual course CDPs.
- Minimum dimension 1600 x 1066 px. Image appears as a banner rather than 3:2 ratio.
- Most important content near the top of the image.
- No watermarks, logos (including partner logo), or text.
Activity (to-do list) images
Every activity requires an image. Activity images appear within each week of the To-do list. Activities also require a title and description (230 characters including spaces).
Dimensions 442px x 295px 72 dpi, RGB
Step images can be added to appear at the top of article or discussion steps.
Upload: 1 step image per step (optional) – dimensions 900px x 600px 72 dpi, RGB
To insert a step image into an article step in Course Creator:
- Within the course, select the article you wish to add an image to
- Click edit article
- Click choose file. Select your image.
- Insert alt text and caption text.
- Insert copyright
- Insert copy for the body of the step
- Update article
Step Inline images
Inline images are images contained within the body of a step (within the text).
- Automatically scaled to the full width of the text area. Unlike the ‘Step Images’ above, they will not be cropped.
- Any image file you upload must be at least 648 pixels wide. Crop/resize your images for the web before uploading. The bigger the size of the image, the longer your step will take to load for learners to view.
- Add an Inline image by first uploading the image as an ‘asset’ to an article step (see video at bottom of page). Find an article step in your course, before selecting ‘edit article step’ scroll down to the subheading ‘assets’. Select choose file. Upload your inline-image.
- Make a note of which article step you have uploaded the asset image to! And be sure to give it a clear title (particularly if you have two versions - one as an expandable image).
- Once the image has been uploaded, you will be presented with the image URL. Copy this to your clipboard.
- Add the image within the body of any step in the course (it doesn’t matter where the asset is attached) using markdown.
- Include the function for learners to expand the image if it is detailed. Use markdown to do this also.
Images within Open-Steps
On open steps the course image appears full-width lower down the page. The top and bottom are cropped off the image to give it a more horizontal format, similar to that of the mobile view on course description pages.
Please be aware that we apply a 43% black (#000000) overlay on each image on open-step pages.
View live open step image example (ensure you are logged out of FutureLearn.com)
Alt-text is a text-based description of an image that can be picked up by a screen-reader and converted into a form (often audio) that the user can access. Alt text is typically a short phrase or sentence which succinctly and accurately describes the contents of that image.
Alt-text provides access to content to those with little to no vision and also the many learners using their mobile phones with limited mobile data. Learners can ‘turn off’ images to conserve data. Alt text also assists search engines.
All images in a course - graphs and images of tables, course images, activity images, step images- require descriptive alt-text that captures the full detail of the image.
Top Tips for Alt Text
- Alt-text should describe the image in enough detail to make it meaningful.
- Imagine that you are unable to see the image. What features would need to be described for you to understand it fully?
- Don’t include the name of the photographer, or any copyright information.
- Don’t start alt-text with ‘photo of…’ or ‘image of…’. Screen readers automatically add this as a default.
- Keep it concise. Don’t describe absolutely everything in the image, unless relevant and in the context of the rest of the content.
- End alt-text with a full stop. This causes the screen reader to pause briefly after the last word of the alt-text, which makes for a more pleasant reading experience.
Add Alt-Text in Course Creator
For images at the top of the article steps, simply add alt-text to the box below the image uploader. If you are uploading an image to a step in Course Creator, add this to the field ‘Image description (alt-text) for screen readers.
For inline images (images within the body of text), alt-text can be added in square brackets. Refer to our markdown page for more details.
Alt text can be delivered as a separate document if it is too long for alt text.
What are Screen Readers?
Screen readers are a form of assistive technology that helps those who are blind or partially sighted to access content presented on the web.
Screen reader software attempts to convert visual information on a screen into a non-visual form. It provides a mechanism for blind/partially sighted people to access what is being conveyed in images.
Alt Text Example
OK alt text for below image: “Two eggs in a nest”
There is useful detail in the photo that hasn’t been captured by the alt-text.
Better alt text: “Two small, bright turquoise-coloured Bullfinch eggs sitting in a nest surrounded by green foliage”.
Too much detail: including details about the species of tree the nest is resting in.
Text captions are different to alt-text. They are often shorter and do not describe the visual elements that make up the image, but give a more general summary of the image.
You will also see the option for giving credits under an image. This should solely be used for accrediting the image to its copyright owner or original creator.
Successful Image Examples
Course Images on the Course Description Page
In mobile view the top and bottom are cropped off the image to give it a more horizontal format:
Video of how to insert an inline image
- Alt-texts: The Ultimate Guide on Axess Lab's website.
- Web Content Accessibility Guidelines (WCAG).
- Guidance on writing alt-text
- Writing effective alt text in an educational context - Leicester University
- Describing more complex images - such as those that may contain a lot of data.
- Download our Photoshop template as a guide, it shows how course images are cropped.
Terminology on this page that you aren’t familiar with? Check out our glossary.