The purpose of these guidelines is to establish and communicate how FutureLearn visually treats the brands of collaborators, both on and off the platform. Please familiarise yourself with these guidelines before implementing any third-party branding within your content.
Types of collaborator
There are a variety of different relationships that may be created to build the best course on FutureLearn.
Below are definitions and descriptions of each type of relationship, outlining where the brands of different organisations will be visible.
|Type of organisation||Description||Visibility|
|Partner||Creates the course on FutureLearn. They are the owner of the course and ultimately responsible for course quality.||
Organisation page, Partner listings
Course description pages, all course pages
Weekly emails, Certificates of Achievement and related products.
|Co-creator||Creates the course equally with the partner.||
Course description pages
Certificates of Achievement and related products
|Endorser||Accredits and/or recognises the course|
|Accreditor||Adds a level of status to the course by authorising its successful completion based upon their accreditation system.|
|Recogniser||Endorses the completion of the course, but does not accredit it themselves.|
|Promoter||Assists with the promotion, marketing and publicising of the course.||Course description pages|
|Supporter||Provides content, funds, and/or other support e.g. reviewing content for a course.|
|Content provider||Provides content to complement the course.|
|Funder||Invests in a course by offering financial or in-kind sponsorship.|
|Facilitator||Provides in-course support, but not involved in content creation.|
Course creators are always considered to be the primary organisation associated with a course, therefore their logo should always appear above other logos. They will also appear higher up the page when a layout choice such as this must be made.
If more than one creator, endorser, promoter or supporter is involved, multiple logos will fill the column width and then stack accordingly.
Where does attribution appear?
Course description page
The box with a red cross in the diagram above denotes where the Partner’s logo will display on a course description page. If there are any co-creators, these will display alongside the Partner logo.
Each partner logo will feature on the partner listings page, either as a University, Specialist organisation, Centre of Excellence or Associate Partner. These logos link through to each partner’s organisation page. Collaborators are not included.
Collaborators have the option to include their own page on the platform. This will have a unique url, and be linked to from the course description page, partner index, and any courses where they appear.
This page currently enables the organisation to describe who they are, show a list of the courses they are involved with, and link to their own website, Twitter and Facebook pages.
If an organisation does not have a public page, clicking on their logo will take users to their website, providing it has been supplied.
If you want to preview a partner’s page, use the following URL convention: https://www.futurelearn.com/partners/[organisation-name]/
If you want to preview a collaborator’s page, use the following URL convention: https://www.futurelearn.com/organisations/[organisation-name]/
All content pages throughout a course will feature a heading including the title (but not the subtitle) of the course and the partner. This course partner name also links to their partner page. Names of collaborators are not displayed.
The logo of the partner is automatically displayed in the bottom right-hand corner of weekly scheduled emails to learners on a course run. This displays adjacent to the email signature. If the partner wishes, they can toggle whether or not their logo displays in these emails. Logos of third parties are not displayed in weekly scheduled emails, and no logos are displayed in additional emails at all.
Certificates and related products
Certificates of Achievement may feature the brand identities for Partners, co-creators and associated recognisers and/or accreditors, as shown above.