If your educators are planning to run a real-time event during the course—for example, a Google Hangout or a Twitter Q&A with a guest—think about how you could use these to appeal beyond your existing learners (without, of course, negatively impacting how you are serving them) with promotion lined up.
Might you even have an expert who would do a Reddit AmA (ask me anything) to promote the course?
For example, an educator from Southampton answered questions from the reddit community to help promote ‘Shipwrecks and Submerged Worlds: Maritime Archaeology’.
You should also keep an eye out for topical news events on social media. Sometimes a course will be scheduled to tie in with a particular occasion, but topical events can also happen unexpectedly that can be capitalised on (a recent example being Richard III’s return to the news agenda during the first run of ‘England in the Time of King Richard III’). This is where knowing your best relationships with your social media accounts will pay off.
Live video streaming
To help bring your course to life, ‘meet’ your learners and/or promote your course, you may want to do some live video streaming.
Check out our guide to live video streaming.