When to submit a course proposal
You can submit a new course proposal at anytime at least 8 weeks before you plan to run the course.
Please submit your proposal before you start significantly working on your course content.
There is no need to submit a proposal for subsequent runs of courses. Simply contact email@example.com with your proposed start dates, and copy in your Partnership Manager for reference.
Read the information on this page and also see What is an Expert Track and how do I create one? for information about submitting course proposals for an Expert Track, the process is slightly different.
How to submit a course proposal
Please be aware that course proposals DO NOT need to be submitted for private courses.
When you are ready to submit your course proposal, find the ‘course proposals’ tab on your organisation ‘Overview’ section in Course Creator and then select ‘Submit a new course proposal’.
Only team members with Organisation Admin Permissions will be able to submit a proposal for review.
Please find below additional information that may be helpful when filling in the corresponding course proposal form fields:
Details for the Course Description Page
Our copywriters create the Course Description Page for your course using the information you provide in the proposal. We understand that writing the proposal and providing a thorough overview of a course before you have started writing the content can sometimes feel tough. If you know who your course is for, what it's about, how you'll teach the material, and the topic matters, you have enough information to submit a proposal.
Our Copywriters are working on 100s of courses, so we can’t wait until the course is finished before writing the CDP. Your CDP must be finished, to open for enrolment.
- Working title of the course - once you have submitted your proposal and it has been approved, a course shell will be created and ‘TBC’ will be automatically be added before your proposed title. Please do not edit this. The ‘TBC’ alerts our Copywriters that the Course Description Page needs reviewing. They will then go in and review the title and content to make sure it is as SEO efficient as possible and remove the ‘TBC’ when they are finished.
- Who is this content for? - Please summarise your target audience. It will be helpful to include information such as: potential career stage, reasons for taking the course, industry sector. If they take this course, what do they receive? Certificates, awards, etc. Is any prior knowledge or experience required?
- What subjects are covered on the course? - Provide 4-6 bullet points outlining what the course will cover
This helps Learners find your course on the site when searching via the ‘Subjects’ tab.
Partners can choose up to two categories for a course when submitting the course proposal form. These are:
- Business and Management
- Creative Arts and Media
- Health and Psychology
- Language and Culture
- Nature & Environment
- Politics & The Modern World
- Science, Engineering and Maths
- Study Skills
- Tech & Coding
While we encourage a wide range of courses from all subject areas and disciplines, our content strategy identifies the following areas as being of high potential, and would strongly encourage courses and programs being developed in these areas:
- Digital Skills
- Business & Management
- How long will this course run for? - Courses can come in all shapes and sizes but we often find that the most successful courses are between 4 and 6 weeks long
- When will the first run start? - Currently you are only able to select the month in which you wish your course to start but please try to decide a specific start date as early as possible and communicate this with the content team during your build.
- Most courses are now on-demand and so you don't need to tell us the month of subsequent runs.
Further information to help us process your proposal
- Why should learners join this course? - Explain in 5-10 sentences what the course is about and why it's important. How will your target audience benefit from taking this course? How will it help their career, development, confidence, knowledge? Imagine your target audience is in front of you, how would you describe the course? Jot down notes as if you were speaking to the learner face-to-face and briefly explain what the course is about. If possible, outline the weeks i.e. what are the subjects for week 1, week 2 etc. and consider and provide keywords.
- What are the Learning Outcomes of this course? - Further guidance on how to word Learning Outcomes
- Why are you the best organisation to deliver this course? - Tell us about the unique perspective and expertise you bring to this area. Are there any unique assets or stats which would stand out and excite prospective Learners?
- Is this course part of a program? - Learn more about programs
- What are your Commercial objectives? - If you have any further questions about this section, please contact your Partnership Manager
- Are you working with any content providers, sponsors, accreditors, specialist organisations or other third party organisations on the course? - If you need reminding about the different types of organisational relationships on the FutureLearn platform.
- Are you intending to, or considering using this course for research purposes? - If the answer to this question is yes, you may find it useful to look over our guidelines for research surveys as there are regulations about how Learners are contacted and the type of data that can be collected.
- Have you chosen a course banner image which you’d like to represent your course on FutureLearn? - If you’d like further information about course banner images and how they appear on the site, see How do I source and add good course images?