How do Learners discover Microcredentials (Discovery and Course Description Pages)?

Learners can discover Microcredentials in a few different ways and see important information about each at a glance. The description page contains more detailed information such as accreditation, endorsement, syllabus and the educators.

Discovery

The Microcredentials and programs page lists all of the available Microcredentials on FutureLearn. 

Course cards display basic information including number of courses, duration and level of study. This area also lists the first additional partner organisation (co-creator, endorser, accreditor).

Description Page 

Header and details

The header displays all the relevant information at a glance including the enrolment deadline for the upcoming run.

An urgency banner appears when the enrolment deadline or start date is within two weeks.

By linking to one of our Career Advice pages in Course Creator relevant industry statistics are pulled through and displayed next to the Microcredential description. This section will not appear if a Career Advice page isn't linked.

Skills and Learning Outcomes

Up to 12 skills can be added to the Microcredential description page - these should be short and widely applicable.

Learning Outcomes are free text but always displayed as a bulleted list. Read more on Learning Outcomes.

Eligibility

Free text field to input any requirements to join the Microcredential and provide further information to the learner on if this Microcredential is right for them. This information is drawn from the proposal form and reviewed by a copywriter.

Syllabus

A breakdown of what the Microcredential will cover course by course. The before and after learning sections will be reviewed by a copywriter. Course information is taken from the individual courses.

There is also the option to display a weekly breakdown of each course. This will only be activated once content has been populated at course run level.

Further information for learners

This section is where you can list credits offered by the Microcredential, certificates plus any additional information such as recognition of prior learning or any restrictions on the credits.

FutureLearn also displays a section to learners explaining what a microcredential is and what is offered.

Your Organisation and Educators

University key stats include location, year established, rank number and year.

Start dates

This section displays start dates and enrolment deadlines for upcoming runs. Learners can enrol on whichever upcoming run is most suitable for them.

On runs where enrolment has closed in the last two weeks learners will have the option to speak with an adviser.

Lead Generation form

Leads are sent directly to our CRM system where our sales advisors are on-hand to speak to potential learners.

Collected information includes: first and last name, email address, telephone number and country of residence.