Structure and pathways
- Microcredentials will be scheduled as a single program run, rather than scheduled individually as with open programs. This is in order to maintain momentum and consistency in the learning experience.
- Microcredentials will sit behind a paywall and will require upfront payment.
- We recommend that each microcredential is coupled with a pathway short course in the same topic. The pathway course will act as an introduction to the subject, and sit outside of the microcredential in order to maximise the pool of interested learners.
Learning Design and Assessment
- An industry-relevant, robust and enjoyable learning experience is provided that gives learners a chance to improve their knowledge and skills for a growing sector / domain.
- Degree learning functionality is available for microcredentials, including features such as small group collaboration and the portfolio assessment tool.
- All summative assessment must be provided via a third party platform such as a VLE or LMS. Assessments are integrated using the FutureLearn Exercise Step (which makes use of Learning Tools Interoperability (LTI)). As such, FutureLearn Test assessment steps should be avoided within microcredentials.
- We would recommend that the summative assessment is equivalent in rigour to the type of assessment that would be used on a degree, but also recommend that it takes into account the employability skills we are aiming to transfer with microcredentials and is based on the learning experience.
- There will be a Welcome area for microcredentials where learners can talk to each other and find useful resources prior to starting the microcredential, but after payment.
- Download the video at this link to view a demo of the Welcome area.
- Given the intensive and high value nature of these courses, they will need to be facilitated by subject matter experts who can provide high-touch support and guidance to learners.
- There is not a set design, but we recommend the 100-150 hours of learning is broken down into at least 2 sequential short courses.
- As microcredentials are set at UK Level 4/5/6/7 (equivalent to a university module) we would expect them to have some off platform learning components. Partners should inform learners of the rough breakdown in the hours per week by being indicative towards time spent towards on and off -platform tasks. These could include; course content, social participation (inc. reading and interacting with peers), readings, assessments, exercises, personal reflection, research and other related activities for study.
We plan to maximise our impact by working collaboratively with partners around marketing their microcredentials. The following channels represent key channels in which we would like partner collaboration:
- SEO + keyword planning
- Email marketing cross promotion
- Social media cross promotion
- Event marketing
- Content marketing
- Paid marketing*
* to be discussed on an individual MC basis, depending on ROI.
We will promote microcredentials to our existing learners, with a targeted strategy for each microcredential. Our strategy will involve optimisation for SEO, email marketing campaigns and social media promotion.
We will also make use of our inbound marketing strategy, surfacing engaging and ‘sticky’ content to drive engagement and conversion. This content will be adapted from the course and will be repurposed to suit different mediums (eg: visuals, infographics, polls, videos, editorial).
We would like to deliver a cross-promotional strategy with microcredential partners, leveraging audiences across both of our platforms. This could take the form of blogpost exchanges, a social media and/or email programme.
If you’re interested in developing microcredentials or want to discuss them further please either contact firstname.lastname@example.org or speak to your Partnership Manager.