This article outlines other marketing activities undertaken to promote degrees.
Featuring your degree
- We showcase our degree offering on a dedicated landing page.
- We also include degrees on topic pages, which hold high SEO value.
- Pathway courses are promoted on the degree landing page but also within our short courses landing page.
Degree partners have the opportunity to feature on our blog.
We can publish a blog post related to a degree that promotes its topic. This can take the form of listicles, interviews, case studies and other types of content based upon SEO research data.
Liaise with your partnership manager to discuss ideas to be written for our blog. Out copywriters will work with you to finalise an idea and edit blog post copy. Once both you and the copywriter are happy with the finished product, it can be published on the FutureLearn blog, which receives over 50,000 visits from new users per month.
A published blog can also be promoted on social media and email newsletters.
PR / Communications
The Communications team are happy to support your own PR initiatives by providing a quote from our Leadership team and proofing for accuracy. If this is something that you would like us to consider, please get in touch with us 4-6 weeks prior to planned distribution so we can build it into our planned communications schedule. We identify a small number of newsworthy degrees each quarter and will make contact with you to talk through plans to generate meaningful outreach.
FutureLearn regularly speaks at education conferences on an international basis. We would be delighted to speak jointly with our degree partners when the opportunities arise. If you’d like to speak alongside us or if you’d like us to field someone for something you’ve been invited to, please let us know by emailing firstname.lastname@example.org.
A small caveat: For the communications team to support PR activity around degrees, it is essential that the activity is joint activity and involves the relevant communications person on the partner’s side. This is because the partner’s communications person / team will have expert knowledge on journalists and publications in their market, messaging from the partner organisation, and likely additional knowledge on the specific degrees themselves. And of course, working jointly means that we’ll get more bang for our buck.
If you have any questions that are not answered, please email the communications team email@example.com.
All degree pathway courses are available on our affiliate network, once they’re published on FutureLearn. Affiliates then decide on which course to promote, based on their audience’s interests.
Due to the nature of performance marketing, affiliates are more likely to promote courses which offer the most potential for trackable revenue within a shorter time window.
You can find out more about affiliate marketing on our course marketing page.
We provide a variety of data sources for partners so you can best evaluate the performance of your marketing efforts and allocate budgets accordingly.
Degree partners have access to ‘Learning Manager’, where it is possible to manage, curate and measure learning for your organisation.
The learning manager allows you to:
- Manage your learners
- Invite learners to a course
- Review the courses, programs, and degrees your learners have been invited to and enrolled on
- Review the total costs of your learners’ enrolments
- Generate a CSV report to review all course enrolments of your learners and their progress
Building Tracking Links
Your marketing activity can be tracked using tracking links we supply.
Tracking links use unique ‘UTM parameters’ for every course run and channel to track performance effectively.
Tracking links can be found by logging in to course creator, selecting a course run and clicking on the ‘marketing’ tab.
The tracking link builder generates links that you can use for different social, blog, email and PR campaigns.
Tracking links show you how learners are finding and joining your courses, which will help you understand the best ways to market them in the future.
How to use the tool
To use the tool, simply copy the link that is appropriate for your activity. The link can then either be added to an image or text depending on what your activity is.
More information on how to use the tool can be found here.
Where to find the data
This data will then appear under the ‘data’ menu, in the ‘Campaigns’ dataset. This data is updated every 24 hours. You can find this by clicking on the ‘Stats dashboard’ and then downloading the ‘Campaigns’ dataset.
Why use the tool?
The tool saves time creating tracking links, allows us to avoid human error as tracking links are case sensitive, and ensures the data is cleaner and easier to understand when reporting.
When you check your ‘Campaigns’ dataset, you will see that using the tool helps to avoid repetition and split data.