This article details how to draft, submit and unsubmit course emails on FutureLearn and describes best practice for engaging learners in your course with email.
Organisation Admins and Authors can draft and submit emails by going to the relevant course run and clicking 'Emails'.
Under the 'Scheduled Weekly' tab you will see a list of weekly scheduled emails that you can select to edit. If you cannot see this list please contact your Partnership Manager and ask for them to be enabled.
Next to each email you will see one of the following four statuses:
- Approved - Your email has been reviewed and approved by FutureLearn.
- Submitted - Your email has been submitted and is awaiting approval by FutureLearn
- Draft - Your email has been edited but not submitted - any emails not approved by before their send date will be sent out with the default template
- To do - Your email has not yet been edited
Drafting and submitting emails
Edit / preview
Toggle between these two modes in the top left corner.
Course emails, like steps, are formatted using Markdown. Most of the common commands are shown below:
|[Example link](http://www.website.com)||Example link|
- Use a dash (and a space)
* Or an asterisk
+ Or any other symbol
Add button to email
The following code will allow you to add a pink button to the course email with some custom text and a link to your course. See an example below:
<table class="six columns">
<a href="YOUR LINK HERE">YOUR TEXT HERE</a>
Once you have finished making edits select save email at the bottom of the screen. Once you have finalised the email select submit for approval. Please submit weekly emails no later than 16:00 GMT on the preceding Thursday - weekly emails are sent out early Monday mornings.
- Remember the primary goals are activation and retention; encouraging Joiners to begin the course and Learners back into the course.
- Please refer to the FutureLearn tone and style guide when drafting your emails.
- Put the most important information (such as links to the course) at the start of the email so learners don’t need to scroll down to find it.
- Keep the email short – ask a colleague to sub-edit to keep it concise.
- Use a warm, friendly and personal tone (use ‘I’ and ‘we’), form the point of view of the Lead Educator. Be encouraging and supportive.
- Use sub-headings to to divide your email to improve readability and the appearance of your email.
- Only include links where strictly necessary – too many links can be distracting for learners.
- Be careful when using acronyms or abbreviations, as global audiences may not always be familiar with these.
If you submit an email and spot an error, or would like to make further edits you can click Unsubmit which will revert the the email to Draft state. Please note that once an email has been approved by FutureLearn it cannot be unsubmitted although FutureLearn can make edits on your behalf.
If there is a significant issue with your email FutureLearn may unsubmit your email and contact you via firstname.lastname@example.org to make changes as necessary and resubmit the email.